VERNON HILLS, Ill.— October 17, 2011—Scotsman® Ice Systems received global recognition from this year’s BtoB Magazine’s Best Awards, taking home the Best Integrated Campaign under ,000 for Luv the Nug, developed with agency of record, gyro.
Luv the Nug is a digital community that unites passionate ice chewers everywhere. Found online at www.LuvtheNug.com, on the Luv the Nug Facebook page and on Twitter @LuvtheNug, this interactive program invites “nug” lovers to join the “Nugget Nation,” where they can interact with others who share their passion for ice chewing. The campaign includes the Nug Truck, a Luv-the-Nug-branded truck serving nugget ice at locations across the country in 2011.
“Luv the Nug is an exceptional integrated campaign that connects the Scotsman brand with the people who share their affinity for our nugget ice online,” said Mark McClanahan, president, Scotsman Ice Systems. “The campaign has increased awareness and excitement of nugget ice in the foodservice industry.”
Citing the breadth of the campaign, BtoB Best judges said they liked the idea of a business-to-business campaign that helps Scotsman sell more ice machines by targeting the ultimate end user: consumers who love to chew nugget ice.
About Scotsman Ice SystemsAs one of the world’s largest manufacturers of ice systems, with more than 300 models of ice machines, storage bins, and ice and water dispensers, Scotsman is dedicated to developing today’s most innovative ice solutions. In 2011, Scotsman earned the Award for Excellence in Energy-Efficient Product Design by ENERGY STAR®. Offering more than 60 ENERGY STAR® qualified models, Scotsman Prodigy® ice machines incorporate superior designs which reduce energy and water consumption, making a difference for the environment and the bottom line. Also, in 2010, Scotsman was the recipient of the Overall Best-in-Class award from Foodservice Equipment & Supplies magazine, as well as the Best-in-Class award as voted by Dealers. For more information, visit www.scotsman-ice.com.