“Luv the Nug” Celebrates Passion for Nugget Ice
VERNON HILLS, Ill.—February 1, 2011—Ice-chewing fanatics love nugget
ice, The Original Chewable IceTM invented by Scotsman Ice Systems,
and the company is celebrating with a new “Luv the NugTM” campaign,
a digital community that unites passionate ice chewers everywhere.
Found online at LuvtheNug.com, on the Luv the Nug
Facebook page and on Twitter @LuvtheNug, this interactive program invites “nug”
lovers to join the “Nugget Nation,” where they can interact with others who
share their passion for ice chewing. The campaign includes the Nug Truck, a
Luv-the-Nug-branded truck serving nugget ice at locations across the country in
2011, while tweeting its adventures on Twitter @TheNugTruck.
ice chewers shared their love for nugget ice through thousands of tweets and
status updates and hundreds of groups on Facebook, they were fragmented across
social media,” said Terry Toth, marketing communications manager at Scotsman
Ice Systems. “With Luv the Nug, Scotsman—the North American market leader in
nugget ice machines—is bringing this diverse community together through the
In addition to social media elements and the Nug
Truck, one of the key components of the Luv the Nug campaign is a contest. By
submitting a “nug moment” on LuvtheNug.com, one lucky resident of the Nugget Nation
is going to “Win the Nug” and receive a Scotsman undercounter nugget ice
The Luv the Nug website features these elements:
“This year, Scotsman celebrates the 30th
anniversary of the invention of nugget ice, and the Luv the Nug campaign is the
perfect way to commemorate this iconic ice form,” Toth said.
The secret of nugget ice is the unique ice-making
process that compresses flake ice into an easy-on-the-teeth nugget.
Join the Nugget Nation and enter for a chance to win
a nugget ice machine now at www.LuvtheNug.com.
Keep up with the latest news on Twitter @LuvtheNug and @TheNugTruck, and on the
Luv the Nug Facebook page.
About Scotsman Ice Systems
As one of the world’s largest
manufacturers of ice systems, with more than 300 models of ice machines,
storage bins, and ice and water dispensers, Scotsman is dedicated to developing
today’s most innovative ice solutions. In 2010, Scotsman was the recipient of the Overall Best-in-Class award from Foodservice
Equipment & Supplies magazine, as well as the Best-in-Class award as
voted by dealers. Offering more than 50 Energy Star®-rated models,
Scotsman Prodigy technology reduces energy and water consumption, making a
difference for the environment and the bottom line. For more information, visit www.scotsman-ice.com.